Squishmallows × Winnie the Pooh
Concept Project
Overview: Creating playful social content for the Squishmallows × Disney Winnie the Pooh collaboration.
This concept explores how motion, compositing, and AI-assisted imagery can be used to build engaging social media content that extends the product's storytelling beyond traditional product photography.
Role: Art direction, Design, Compositing, Motion Graphics, AI-Assisted Visual Development
Software:
Adobe Photoshop (Compositing/Retouching)
Adobe After Effects (Animation)
Midjourney (AI Environment Concept)
ChatGPT (AI Supporting Character Generation: Owl, Kanga and Roo)